Flip the Switch: Activate Your Drive to Achieve a Freakish Level of Success by Coach Coach Micheal Burt

Flip the Switch: Activate Your Drive to Achieve a Freakish Level of Success by Coach Coach Micheal Burt

Author:Coach Coach Micheal Burt [Coach Coach Micheal Burt]
Language: eng
Format: epub
Publisher: McGraw-Hill
Published: 2023-01-31T00:00:00+00:00


THE PREY DRIVE IS YOUR DAY

The Prey Drive is not a bonus on top of your day, like a cherry on top of a sundae. It is your day. This is why I say so many times that nothing happens until the Prey Drive is activated. The ability to activate your Prey Drive all day, every day, instead of keeping it reserved for “certain moments,” will make you a standout performer and an effective leader. The way I see it, going all in with the Prey Drive is what separates the pros from the amateurs. When it comes to gaining a competitive advantage, it’s not IQ scores, physical quotient and skill, or past accomplishments. It’s your ability to get up every single day and pursue something with an intensity and consistency and lock into the defining ambition while eliminating distraction and loss of focus. Consistency is defined by the Oxford English Dictionary as “the achievement of a level of performance that does not vary greatly in quality over time.” And I believe it’s one of the greatest missing structures in the world today. It’s also one of the top topics people ask me to coach them on. The ability to do and do something again, especially when your thoughts and feelings might tell you otherwise, will put you in the top 5 percent of performers. The other 95 percent of the competitors simply wake up, go through the motions, and are not interested in peak performance.

Prey Drive and peak performance are two concepts uniquely tied together. Peak performance is the flow state that people enter when they are actualizing their potential. It’s a flow and rhythm where time loses all meaning and you are lost in the moment. In their book The Arc of Ambition, James Champy and Nitin Nohria looked at how Thomas Jefferson pursued an opportunity and more important how he moved away from his comfort zone to pursue the opportunity. They wrote, “In 1803 Thomas Jefferson was president of a small republic with no power, scant cash, and fewer prospects—all of which pleased him. He dreaded bigness. A land of small farms, modest taxes, and minimal government was his idea of a perfect state. Even so, Jefferson was a man of boundless imagination and intelligence. Faced with an unexpected opportunity to vastly enlarge his country, he seized it.”1

Notice the passage doesn’t say Jefferson “thought about it,” “asked someone else whether he should pursue it,” “slept on it,” or considered if “the timing was right.” He seized it. Remember, the Prey Drive is an “instinct” to see something and pursue it even if it feels hard or the timing may not be right. Think back to an opportunity, a meeting, or a time when you could have changed your life but you chose instead to give in to your feelings of discomfort and didn’t take action. We act our way into feeling. The next time you have a chance to enlarge your influence, whether that’s through an opportunity or a relationship, I want this book to serve as a catalyst and reminder to you to do it.



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